Quite often a business owner or management team are just too close to their business, on a day-to-day basis, to have a clear vision of some of the big issues that are affecting the business and may be holding it back from achieving its maximum potential.
Ross Smith has the expertise, talent, knowledge and commercial instincts to be able to quickly identify “a better way”, especially when that way involves your branding, marketing, advertising and sales activities. Thirty years of “face in the furnace” experience have prepared Ross for the challenges that SME business owners on five continents ask his help in solving. The A-Z of industry sectors he has consulted to includes:-
- Private Sector
- Public Sector
- Science and Technology
One day spent with Ross looking at your company will give you an immediate five-fold return on your investment. Imagine what impact a full consulting project might have!
Many business owners who have invited Ross in to their companies find it hard to put into words exactly what happens when they're with Ross. All they can do is point to the incredible changes that have happened in their business lives since they met him – now it’s YOUR chance to experience Ross Smith first hand in YOUR business.
If you’re even slightly intrigued to see how Ross might add value to your organisation, please get in touch – and let action begin speaking louder than words!
I had the pleasure, and privilege, of meeting Ross Smith when I accompanied a select group of clients in 2007 on a business retreat. The company I work for as a Creative Writer had sent me, along with our clients, to a one week Management Resource retreat to help our esteemed clientele grow their business. This retreat included seminars, workshops and One-on-Ones with industry experts. Ross Smith was introduced to us as a "hands-on" marketeer with a proven business track record in marketing and especially marketing communications. It was his extensive knowledge in the area of Branding and identifying ones Brand DNA that made Ross the highlight of the entire week.
Each of our clients drew on Ross’ experience and wisdom in tackling the specific issues affecting their business. Our clients received personalised attention to address their issues for their respective businesses within their market. Ross took away some of the mystery surrounding branding and made the whole subject easier to understand, and helped our clients to see the relevance of a strong brand. His experience and vast knowledge in the areas of marketing communications, along with his confidence and quick wit, have been a constant inspiration to me. I truly value the time I spent learning from him.
JC Campos - Creative Director Rogers Media Group, Toronto Canada www.rogers.com
Mindshelf has been absolutely amazing for mcconnell bourn – the last 4 weeks we’ve worked closely with Ross and the team, progressing our brand and delivering an exceptional...amazing product that we know is going to be received beautifully into the market.
Being on the other side of the world (us in Sydney) I thought that it would be a huge challenge for us and how technically we’d be able to get past the distance barrier, but I cannot say highly enough how fantastic, accessible, flexible and passionate the team are at Mindshelf, and I would recommend them to anyone around the world.
Samantha Bourn, mcconnell bourn. www.mcconnellbourn.com.au
We’ve just finished our presentation this morning of launching The Property Palace (previously ‘Realogy’. It has just been the most exhilarating experience and I am absolutely thrilled and delighted with what Ross and the Mindshelf team have done and what we’ve achieved together.
The Process was a really easy one, we just left everything up to Ross and his team, and it ended up fantastically – I couldn’t have asked for more. They were really really easy to deal with and I think the finished product says it all.
Suzy Neimeyer, The Property Palace (previously Realogy), www.thepropertypalace.com.au
We have very a distinctive brand, if anybody wants to have a look at it go and have a look at our website, courtiers.co.uk . A lot of that work has been done over the last 8 years by Mindshelf, and the change in how we look today is dramatically different to the way we looked in 2001.
The work Mindshelf has done for us over the past 8 years has been nothing short of amazing, and it’s also coincided with the most successful period the firm has ever experienced. It’s been a really, really interesting process and for anybody reading this I could give you one more tip. Always remember that whatever your brand looks like, it’s not about whether you like it or not – it’s about whether it does the job externally. Mindshelf helped us to identify who we are, with our brand, and allowed us to embark on a journey that discovered what our brand was. Today, after 8 years of working with Mindshelf, our brand just gets stronger and stronger with each progression that we make.
So, thank you very much Mindshelf....tremendous job, and if anybody wants to take a look at their work, just take a look at our website courtiers.co.uk
Gary Reynolds, Director and CIO | Jamie Shepperd, CEO | COURTIERS Investment Services
Mindshelf? What a strange name. But now I get it. You take all the great ideas you have for a client’s business, which are clouded by operations, finances, personalities and more often than not, clouded by the blinding passion a business operator has for their own baby, and put all those ideas into a practical and powerful brand communication project which dominates the shelf of the mind of customers.
Mindshelf has meant to me, Purpose, Clarity, Focus and Organisation. Not just a great branding campaign – but the guidance to implement it as well. Not just sales leads pouring in the door, the ol’ “turn on the tap caper” – but the means to make sure the tap water is caught and does not flood your business and make it implode. (implosion has happened to my business many times, indeed, I could write the book on it. “How to stay in business whilst making a mess of every new initiative”). No more “let’s put an ad on radio and see what happens.” I will tell you what happens - the phone rings of the hook, the tech guy, the cleaner and any passing body capable of picking up a phone ends up answering calls and then pissing off every bothersome interruption to their day. Mindshelf PLANNED our TV and radio campaign – right down to the very last detail. Then they stayed with me every step of the way.
With the help of Ross and his enormously capable team, including the very talented Leo, I can now stop and smell the coffee, so to speak. I can plan and see things differently and manage our success, not just create it.
Mindshelf has done more for our business, (and my sanity and confidence) than could surely be expected. Not just a great print, radio and TV campaign that has increased our revenue 10 fold. They are part of it – a vital part. I know they feel proud of our success and our success is their success too.
Lyndie Arkell CEO Ozetrainer May 2009
When I first met Ross Smith, some 7 years ago, I was in the process of expanding my accountancy firm. We were at one of those off-shore conferences, but unlike some conferences, this was serious 'work on your business' time. After taking a 'one on one' with Ross I could immediately tell this person would be a driving force in the development and strategy of the taking my company to the next level. The company became one of the largest sole practitioners accountancy practices in Australia with 5 offices and 30 professional staff. When I launched Perfect Vision Laser Correction in 2002, I had already sought advice from Ross Smith on the brand, marketing strategy and development. Within the first year of trading we were youngest but already the 2nd biggest in Australia in a very competitive and established industry. As a client colleague and friend of Ross, I am proud to recommend him and the team at Mindshelf to any prospecting client. His past experience and the results speak for themselves.
( Sherrif Iskander, Sydney, July 29, 2008 )